VIDEO

Vitaminwater - Energy From New York (2024)

Wrote, directed, and produced a commercial spot for VitaminWater’s “from New York” ad campaign.

This version of the commercial focuses on the music of celebrity guest Cash Cobain, a brighter color palette, and richer sound mix to show off the influences of NYC.

The official version of the commercial, crafted to meet the client’s specific needs and branding, can be found on the official VitaminWater YouTube channel here. (And check out the BTS video highlighting the commercial production here!)

MIC DROP (2024)

A struggling rapper comes to terms with his ex-girlfriend’s commercial success.

Second-year film for NYU’s Film and Television MFA Program.

This short was the official selection for six film festivals. Prince George’s Film Festiva, HBCU Power Film & TV Festival, The Micheaux Film Festival, Afrikana Independent Film Festival, Hip Hop Film Festival, and the Martha’s Vineyard African American Film Festival.

THE GIFT (2024)

The Gift is an upcoming documentary, written and directed by Joshua Reed, that juxtaposes the personal narratives of the debt-free Morehouse College Class of 2019 against the backdrop of the intensifying student debt crisis.


For more information visit www.thegift1867.com

MY FRIEND LUCIUS (2021)

Written, directed, and edited by Joshua Reed.

A young man argues with the personification of his depression and anxiety.

Produced independently in Washington D.C.

MEZZO PIANO (2019)

Written, Directed, and Edited by Joshua Reed.

A violinist who is hard of hearing attempts to communicate with a young woman.

Produced for the Morehouse CTEMS 2019 Senior Capstone Course.

This short film was an official selection for the 2019 Lake Front Film Festival, the 2019, Capital City Black Film Festival, the 2019 Columbus International Film Festival and the 2019 Marhta's Vineyard African American Film Festival.

Tiers (2024)

A music video shot and directed by Joshua Reed. Directed by Jayson Council.

This music video was highlighted on Spitfirehiphop.com. The review of the music video can be found here.